UX is the Key to Digital Marketing Success
People access to the internet for variety of reasons, be that to shop, find an answers via the google search, book a flight, etc. For business that want to convert that interest into revenue, user experience (UX) is crucial to their success.
US can be forgotten as 96% of mobile customers experienced that the websites weren’t optimized for their device. If the one they landed does not live up to expectation, 79% admit they’d move on to another website.
The ideal online customer journey would be an user-friendly website that combines seamless navigation; a clean cut purchasing journey; dynamic and digestible content; top notch customer support and mobile device compatibility. The combination of these success factors can create an online environment that can make a brand.
Multi-platform compatibility: Mobile vs PC
Mobile now accounting for 65% of digital media time, while the desktop PC becomes the secondary touch point for an increasing number of digital users. 52% of users said a bad mobile experience made them less likely to engage with a company. UX is a fact that simply should not be ignored.
But it doesn’t mean that desktop is no longer relevant. The majority of e-commerce transactions still take place on the PC. Businesses should strike a balance in the multi-platform strategy.
User experience is more than just usability
“Confusion and clutter are the failure of design, not the attributes of information.” American professor and statistician Edward Tufte said. When you’re trying to stand out from the crowd online, one of the best ways to do so is by being clear, concise and accessible to your target audience.
While usability is an essential component of user experience, it is only one piece of the overall pie as it focuses on things at surface level, while UX digs deeper into whether an individual page or piece of content will satisfy the needs of a user. As a whole, user experience determines how a brand speaks to its customers, and delivers the message it is trying to convey effectively.
Content is king
The audience will come to your website only when it publishes content that they can truly engage with. 82% of people enjoy reading relevant content from company blogs, and 71% of online publishers agreed that well-formed mobile content significantly boosted user engagement.
Well-crafted digital copy that is optimized for search engines is a key ingredient to a good user experience. Google will give it a good rank. SEO friendly copy will also give the consumer an informative answer to the question in an instant.
Although it may seem obvious for online businesses to provide search optimized, engaging and consumer-focused content. This is often overlooked by many somehow.
UX fits into the five tiers of content marketing
Essentially, there are five levels to a successful content marketing model, which are: